Motivate Inspire Educate
Turning Ordinary into Extraordinary!
Dr. Richard Greene, DBA
Keynote Speaker, Biz Coach, Ironman
Thank you for taking an interest in IronCode Sales & Business Coaching and our seminars and workshops.
Dr. Rich Greene is passionate about helping others become better leaders in their companies, communities, and families. Every good leader knows that the place to start being better at leading is to lead yourself.
Rich focuses on topics that give leaders the most significant advantage in self-leadership. His audiences are entertained, informed, and able to walk away with powerful information they can apply immediately to their jobs and personal lives.


Dr. Greene has taken his experiences in both business and extreme sports enabled him to create an elite business success training program called The IronCode.
Rich has been a featured speaker and worked with companies like Oracle, JP Morgan Chase, Hewlett Packard, Cisco, Coca-Cola, Nestle Foods, The Mayo Clinic, and has coached 1:1 with many of their executives.
He is committed to helping business professionals tap into their talents and strengths, and share IronCode techniques that can transform their performance to create unstoppable success.
Book Rich to Speak“Rich is an engaging speaker!”
~ Stephanie Coats, Project Manager, Oracle
Examples of topics Rich has shared with audiences.
CLICK to Book Rich to Speak
The 4 Leadership Styles of the Ironman (Keynote)
It has been said that everything rises and falls on leadership. If you look closely at every human achievement, great or small, you’ll find that leadership is at the heart of it all. For so many thought, the mantle of leadership seems elusive. Why? The answer is glaringly simple. Most people don’t know that becoming a great leader is simply a matter of understanding the principles and the steps they need to take to make it part of their lives.
In this keynote speech, Dr. Rich Greene, a 30-year sales executive and 7-time Ironman triathlete, reveals the 4 leadership styles of the Ironman and shares simple techniques that anyone can use to become a better leader at work, at home, or in their community. Ordinary people use these powerful leadership styles to do the extraordinary, completing the world’s toughest triathlon. Something that only 100th of 1% of the population has been able to accomplish. You’ll be inspired, entertained, surprised, and motivated to make these styles part of your life.
In this keynote speech, Rich will reveal leadership principles that will allow you to:
- Discover new talents and leverage your strengths
- Increase your influence and persuasiveness
- Turn your failures into successes
- Develop a clear sense of purpose and direction
- Lead others to attain their greatest potential
The 100% Winner
Every business professional has been in a position where things haven’t turned out as expected. This includes failed product launches, competitive losses, leadership failures, financial challenges, and many others. This is part of the game, and anyone who has been playing the game for a while has experienced it.
The big difference between business winners and losers is the ability to recover rapidly from a setback. Most people think that winning is about getting a first-place finish. If this were the case, almost every person and every company would be a failure! Fortunately, the truth is that reality is so different.
Seven-time Ironman triathlete and 30+ year business executive Dr. Rich Greene discovered that the Ironman triathlete has a different mindset that allows them to overcome challenges uniquely. His research in this athlete’s quest to win led him to develop a “success formula” he teaches business professionals to employ called The IronCode.
In this keynote speech, Rich will reveal IronCode principles that will allow you to:
- Recover more quickly and effectively from a setback
- Create strategies to leverage your strengths
- Reframe any situation to create a favorable outcome
- Turn a loss into a win every single time—100% Winner!
Everyone Communicates but Few Connect
Only one thing stands between you and success—your ability to connect. When you connect, you take your relationships, your work, and your life to another level. Many people blame technology or generational differences for lagging communication or the increase of employee conflict within the corporation. Those excuses miss the mark completely!
The real secret to effective communication happens at a more fundamental level and anyone with the right tools can be a master at it. In this session, Dr. Greene reveals the top most powerful principles and practices for breaking the invisible barrier to leadership and personal success.
You’ll learn how to:
- Find common ground with anyone
- Tap into the power of Level 2 & 3 listening (most people use only Level 1)
- Increase your influence in the organization
- Become a more effective leader
Finishers are Winners
How you start anything is a great determiner of how you will finish. High performers know how to employ techniques that make them the most productive, the most successful, and the best in their field. Seven-time Ironman triathlete and executive business coach, Dr. Rich Greene, has used success elements in both extreme sports and business to create a formula for the attainment of unstoppable focus.
In this presentation, Rich will reveal powerful strategies that will help you to:
- Reduce distractions—in many cases, eliminate them!
- 18x your daily productivity
- Achieve greater work/life balance
- Finish the day less stressed and more satisfied
- Increase your ability to lead others
Focus on the Finish is a simple, proven plan for achieving more of what really matters by doing less of what doesn’t.
Listen to an Interview with Rich
Sometimes, pictures and web pages are the complete picture of the individual. For a deeper dive into Rich Greene, the businessman, Ironman, coach, and trainer, listen to his interview on The Driven Entrepreneur.

