00;00;00;00 - 00;00;35;17
Unknown
Podcasting from Sacramento, California, The Big Tomato. This is the Iron Mine Coach Show, a weekly podcast about peak performers and the secrets they use to create success in business and their personal lives. Here, interviews with special guests, top performers from around the world. And now here's your host, coach, author and Iron Mind performance expert Rich Green.
00;00;35;17 - 00;01;05;02
Unknown
Hey, hey, hey. Welcome to the Iron Coach Show. Today, I have got an amazing guest. Elena Rothstein is a transfer emotional coach and so many other things. We've had a chance to talk, and I'm just so excited about being able to have Elena share with you her story, the experiences she's she's had, how she helps people, especially through transformational types of situations.
00;01;05;05 - 00;01;33;00
Unknown
And Elena, just. Welcome to the show. Thank you. I'm delighted to be here. Oh, great. We're delighted to have you also. And you know, in the show, I'm just going to tell you, we always cover this. I'm going to ask you at the end what your code is, because the iron code shows all about success formulas, formulas or codes or models or credos or things in life that help us to do tough times.
00;01;33;03 - 00;01;53;04
Unknown
And I know you've helped a lot of people through tough times and and so I'm sure everybody is really will be really interested to hear about your personal code and how they might be able to use that. You have to say now, but just be prepared later on. I'd be happy to share what I've learned and in any way I can.
00;01;53;07 - 00;02;24;04
Unknown
Great, great. So I was intrigued by some of the things that, you know, especially the work that you do. But you are a French speaker as well. Let me if I feel so, somebody who's struggling, who took a lot of French in primary school, but then never used it until, you know, probably 20 years after he left school when I did some work in in Paris and just struggled.
00;02;24;04 - 00;02;46;02
Unknown
So I'd love to hear more about, you know, how that came about, that experience and how you became fluent. I would be happy to talk about that. It's one of my favorite things. I early on it like sixth grade, decided I wanted to learn to speak French, and I started taking classes even before seventh grade when it was mandatory.
00;02;46;05 - 00;03;12;14
Unknown
When I was 15, I went to a I did a summer program that included three weeks in this. In the mornings we had French classes, and in the afternoon we got to do pretty much whatever we wanted. So that was a great intro to start getting the sound of the language in my ear. And then I went back again when I was 17 for part of a summer, and then my third year of college I spent in France.
00;03;12;16 - 00;03;39;00
Unknown
Oh wow. So the entire year. The entire year. Wow. Attending classes the first half of the year at university to mostly with French students and passing finals in French. And then I dropped out because I wanted to travel. I wanted to paint because really, I'm an artist at heart. Yes. This had to sort of pick French over art to do that year academically.
00;03;39;03 - 00;04;08;20
Unknown
And as I say, halfway through the year, I decided the academics were no longer as thrilling to me as the idea of the travel and the art. So I dropped out and I spent the rest of the year tree painting and traveling. And unbeknownst to me, I actually had accidentally dropped out of UC Berkeley. So when I wrote classes the following year, I had to talk my way back in and meeting with the dean and explaining what I had undergone during that year.
00;04;08;20 - 00;04;30;13
Unknown
And it worked. And I did graduate with a degree in art, and then I didn't get to do anything with my French for a long time until fast forward many years, I was working for a marketing agency and I was in London for a week working with the sister agency and I thought, I am so close to Paris, I can't go right.
00;04;30;16 - 00;05;02;11
Unknown
And so I took the channel over and I got to Paris and it was reawakening. My French had been sleeping, not lost, just sleeping. And it reawakened my love of being there. And pretty much about two years later, I started I brought my husband on my to at that point teenage sons. And that was back in 2007. And pretty much every year since, although there's been a few gap years, we've gone back.
00;05;02;14 - 00;05;20;16
Unknown
My husband and I, we brought my we brought our kids one more time, but then they got too old and it got too expensive. And all that sort of stuff. But we have my husband's in the wine business and we have very great friends that live in champagne and we try to go once a year and travel with them.
00;05;20;18 - 00;05;44;29
Unknown
In fact, we are going to Corsica in Provence in about six weeks. Wow. So I know your pain. There's some history there about being able to use that. The name Champagne isn't there? Well, it has to be. If you're going to call anything champagne, it has to be produced in the champagne region. The champagne. The champagne method. You can't call any other sparkling wine.
00;05;44;29 - 00;06;06;08
Unknown
Champagne? Yeah. And I learned that, you know, living so close to the Napa Valley. Oh, yes, that's true. That's where I learned it for the first time. But that was amazing. So I've loved being able to go back pretty much every year. I would love to go back more frequently and for longer periods, but that's not really feasible.
00;06;06;11 - 00;06;27;27
Unknown
But it's allowed me to reconnect with that part of me that I had lost for a long time. Yeah, I it just makes me so happy to to be there, to be using my French, to be reconnecting with part of what made me who I am that year in France was really hard. It was a character building year.
00;06;27;27 - 00;06;47;06
Unknown
I like to say it was really hard. Once I dropped out to be all by myself, I had just turned 20 and it was I was living in a house with French people that I thought I was fluent in French until I moved in with them. And they were using slang and discussing politics and their friends in and out.
00;06;47;06 - 00;07;20;01
Unknown
And I felt like, whoa, that was a humbling experience. But I think Mike and I've had been to Paris a few times and I and some and some of the back I did I did an Ironman triathlon in this France. Oh, wow. And and I have to tell you, the people, French people are so welcoming and friendly and just my experience, my one experience with that 140 mile race and and everybody yelling out Alala USA.
00;07;20;01 - 00;07;46;00
Unknown
And so it was just it was fabulous. So I love the country and I love the people and I especially love beautiful language. It is it is very beautiful. So did you study art while you were there as well, or. I did take a few art classes while I was still enrolled in the university. But then once I moved to Paris, I started going to galleries and museums and I started painting.
00;07;46;00 - 00;08;18;03
Unknown
And in fact, I started a series of small paintings that I called Paysage and they were small and I would put them up on my wall as I completed them. And then once I got back to Berkeley, that sort of was a perfect segue way into the art that I developed. Then what's interesting is in the fall of this past year, I made basically a coffee table book with my peers out with my series up about I think I did about 17 for the book.
00;08;18;05 - 00;08;47;11
Unknown
These are things that I sold many years ago, but I had slides and so then I had them digitized and then I was able to produce a book that I'm extremely proud of, and it reconnects me with the Paysage paintings that are connected to that struggle of a year and the wonderfulness of that year. And the French part and the language and the nascent painting career.
00;08;47;14 - 00;09;18;12
Unknown
And so for me, that coffee table book is, is quite emblematic of a lot of things that are important to what is being on the page, which means listening, it means landscape. But I'm an abstract painter, so these are not literal landscapes. I was just inspired by the idea of landscape. I love art, love paintings. Is there someplace that that I could and maybe even the listener as well get your book?
00;09;18;15 - 00;09;47;01
Unknown
No, it's a no. I make it. But that's actually a very interesting idea. I hadn't really thought about that since I did it for myself. Got it, Got it. Well, you know, I'm sure other people could enjoy it, too. Something to think about. It is. And I always find interesting, I'm actually in the process of reading several books on creativity right now.
00;09;47;02 - 00;10;18;02
Unknown
And, you know, I think a lot of people think if they're not artistic, they're not creative. And that's not really what creativity is all about, though Certainly if you're artistic, you are creative, but always fascinated by the sort of the strengths of using creativity in business and in life and the richness that, you know, being able to think creatively can bring to attaining happiness and success.
00;10;18;05 - 00;10;43;10
Unknown
And I don't know if you've found that you bridged sort of that with the things that you do with people or not the creative side that you've got. So you've had a business experience as well as your coaching experience. And so did you find that they kind of come together? Absolutely. Going back a little bit more into my life after I graduated Berklee, I did become a professional painter.
00;10;43;10 - 00;11;08;07
Unknown
I had a gallery exhibit. I sold out of one person show. I had art commissions and art consultants. And so I did learn part of the art business. I also worked in a gallery. I learned I learned a lot about the business side of the art part. And ultimately I decided that was not for me because I had lost the joy of the process.
00;11;08;09 - 00;11;32;07
Unknown
I was focused. I was my gallery said, Paint bigger, bigger, bigger. So I did these enormous canvases and I sort of lost the joy of the process and and when we parted ways, I thought, no one's ever going to tell me how to do this again. We can paint bigger, bigger or bigger. No, I wouldn't rather do something on a more intimate scale.
00;11;32;09 - 00;12;03;08
Unknown
I'd rather enjoy the process of being creative. And that's what I tried to hold on to. Since then, and I have discovered there are ways to imbue one's life with that creative approach. For example, if you are looking at a business situation because I also spent a lot of years in a non non French or creative professional side, I've worn a lot of hats.
00;12;03;10 - 00;12;38;23
Unknown
It's about the connections. When I'm painting, I'm listening to music, I'm visualizing, I'm, I'm thinking and feeling about connections in business situations. It's always about the people part. It's about the human side, the relationships. But there can be connections made that may not strike you as business like. And I'm I'm sorry, I don't feel particularly articulate about this at the moment.
00;12;38;25 - 00;13;07;00
Unknown
No, I'm loving I'm loving what you're saying because I'm a 30 year sales professional and selling is not about convincing and all. It's about influencing and presenting, presenting information so people can make a decision. But you can't do that unless you connect right? So it's all about the connections, if the connections between abstract ideas, but more importantly, the human connection.
00;13;07;00 - 00;13;30;27
Unknown
What makes me want to talk to you? Do I feel listened to? And this also then ties us into the coaching part to me. Is that a good coach will connect with the client and make them feel listened to and heard and not judged and not criticized. And those same principles can be very important in a business situation.
00;13;30;29 - 00;13;58;05
Unknown
Yeah, absolutely. I mean, I know many, many of my peers in the sales profession and as well as myself view what we do is, you know, selling solutions or helping people to solve problems and not pushing product or pushing things on people. But but it's all about really it is all about that connection and being able to, you know, if you can make an emotional connection as well.
00;13;58;05 - 00;14;29;16
Unknown
I think right from the very start, that goes a long way to having people listen to you. Oh, absolutely. So I'm so glad to know you. Go ahead. Now, I was going to say, how did so you had a career in art and I've done some marketing and then you have a business career. I had a business career and still do have a career in business somewhat.
00;14;29;16 - 00;14;57;15
Unknown
But you focus more on, I think, the emotional side to be successful. How did you transition to doing what you're doing now? What was there something that led you to that in your own life or? Absolutely. A lot of small things. And one big thing I had been working in marketing and advertising for a long time, and my most recent long term position had been with the digital media company back then.
00;14;57;15 - 00;15;24;11
Unknown
In 2019, they laid a bunch of us off. The revenue wasn't there, you know, whatever. And there I was, an older woman in San Francisco, which is a young tech town, and I could not get hired. I was also seeking a position doing what I had been doing, which was project management. And I'm it's a square peg in a round hole.
00;15;24;14 - 00;15;46;16
Unknown
There are lots of principles of project management that I love and I embrace, but frankly, I'm not good at this scheduling. I really hate it too. I'm too much of the person who lives in the gray and scheduling is too black and white for me. Yeah, I really wasn't great at this, so it was not a perfect fit for a career.
00;15;46;18 - 00;16;11;16
Unknown
When I then got hired in a contract position after I got laid off as a project manager, it was a nightmare. They hated me. I hated them. I had a toxic boss. When that contract was over, we were like, okay, this is done. And I had to do some really hard thinking at that point because I thought, I can't keep doing this.
00;16;11;18 - 00;16;33;21
Unknown
I hate it. I'm not good at it. It's I have strengths that are not getting used. In my exit interview, the person who did it said, Don't let this define you. You are great with the people, the clients, the internal teams. Wow. Let this bring you down. Which if he hadn't said that, I would have been an absolute wreck.
00;16;33;23 - 00;17;10;28
Unknown
Wow. That was really good to hear. And so think about, okay, what do I really want to do? And usually what you want to do is what you're good at doing. And I realized I thought back about the high points in my career, in my previous job at the position of the digital media company. And I realized when I was happiest, I was being the liaison between my CEO, the engineers, the sales team, legal, the account people.
00;17;11;00 - 00;17;33;22
Unknown
I loved the people part. I loved running the project management meetings and I loved writing the recaps and following up and asking questions and learning what I need to ask without having to know how to be an engineer. And I loved facilitating the conversations and the communications between groups that were not normally communicating well or getting along even.
00;17;33;24 - 00;17;57;20
Unknown
And so I thought, okay, there's something here. Now. I had also been working with a life coach myself because I was struggling with how to integrate my home self and my work self at home. I was married with two girls at this point, pretty much grown sons, and I was in charge and I was feeling on top of the world.
00;17;57;23 - 00;18;20;26
Unknown
I'd get to work and I had a hard time speaking up. I had a hard time voicing what I knew to be true and feeling like I felt like I had to prove myself every minute of every day. So I was working with this life coach to find a way to integrate those parts of myself. And she said, You know, you would be a really good coach yourself.
00;18;20;28 - 00;18;43;05
Unknown
Have you ever thought about that? So over a few years leading up to this point, I took a few classes. I dip my toe in the water and I thought, I can't do this because I need a full time job and benefits. I can't indulge in this. And then fast forward a little bit longer to when I no longer could get a job full time with benefits.
00;18;43;08 - 00;18;54;11
Unknown
And I was thinking hard and deeply about what do I really enjoy doing. I realized it's this. Yeah.
00;18;54;13 - 00;19;16;08
Unknown
So I'm sorry. Just as you're telling me this story and going, Wow, it just happened to me and so many other people who are coaching, who have been coached and real. And as we figure out what we what is we want to do, realize that, you know, we've got so much more to offer on the personal level that we can help people as well.
00;19;16;11 - 00;19;46;06
Unknown
So and I had conversations with friends and family and I realized, wow, when they were so appreciative of what I had helped them to see, I realized, yeah, there is something here, there is definitely something here. So I enrolled in a program and I got certified as a life coach. And we were in we were basically told, You really want to develop an expertise, You don't want to be a general life coach.
00;19;46;06 - 00;20;13;12
Unknown
There's really just general life coaches. And at that point I had a lot of conversations with peers who were retiring. And I also recalled that my father had told me many years ago he was a doctor. He said that he noticed his patients who retired, the ones that had no plans and no defined purpose deteriorated very quickly, emotionally and physically.
00;20;13;14 - 00;20;36;12
Unknown
And those patients that had some plans were thriving. And for some reason that stuck with me. So when I finished my program, I thought, I'm going to focus on people who were transitioning to retirement. And for a while that's what I did. And then I realized, Wait a minute, life is full of transitions. Retirement is only one type of transition.
00;20;36;15 - 00;21;00;22
Unknown
You can be transitioning as I had to career lost career change. And then I thought beyond career path, there's relationship status transitions. You can be going through a divorce, you can be entering a new relationship, you can be having a baby. You could have kids that you have to balance your life, you know, your home life and work life.
00;21;00;29 - 00;21;26;09
Unknown
You could be an empty nester. You could be moving for a variety of reasons. There are all kinds of transitions that life is all about. I guess it's a life is all about transitions, whether they're whether they're small or really huge. Like some of the things you talked about with the loss of a job or or relationships or those kinds of things, I think I don't think people think about it that way.
00;21;26;11 - 00;21;51;22
Unknown
I think they think about transition as something major happening. But the process and the feelings and everything else are the same, whether it's whether small, medium or large, I think. And there's also a distinction I feel to be made between transitions that are foisted upon you and those that you choose. For example, if you are fired or laid off from a job, that is not your choice.
00;21;51;25 - 00;22;13;22
Unknown
If your partner, your spouse decides they want to initiate a divorce, that is not your choice. If you are forced to move across the country to live with your children because you run out of money, that is not your choice. So there's a distinction in my mind because I feel that if it's not your choice, it's going to be harder to get through it.
00;22;13;25 - 00;22;35;09
Unknown
It's going to be harder to wrap your mind around it, to find the silver lining, so to speak, and get yourself to do what has to be done. But if it's your choice, you're probably more motivated to find a way to make it work. Hmm. I Funny, I would have thought that would be the reverse. A lot of times eat well and let me tell you why.
00;22;35;09 - 00;22;56;08
Unknown
Because a lot of times I work with people on how to's, you know, a lot of people that are, as you just said, that are getting ready to retire and want to do something different. And they've decided on a business. But sometimes it seems like they're afraid to take that step into the transition, even though they've made the decision that they want to do it.
00;22;56;08 - 00;23;13;29
Unknown
Well, I always felt like if you're forced to do something, you don't have any choice. But so I'm really interested in that sort of that perspective. Well, I can see what you're saying. If you're forced, you don't have a choice and then you have to do it. Yes. If you are forced to move, you pack the boxes. Right.
00;23;14;01 - 00;23;51;28
Unknown
I'm talking about is more the emotional response to it. Got it. Not been packing the boxes as much as wrapping your head around the fact that you're going to be moving across country and leaving all your friends behind. And how do you make the best of that situation? Not the worst of that situation. And so you deal with sounds like you deal with people in all different ranges of transition from maybe a business transition to to a career to, you know, something that's more health or or personal or relation.
00;23;51;28 - 00;24;25;08
Unknown
Is that boring? Is that correct? Correct, Yes. Oftentimes it falls in the career sphere. For example, I had a client that had been laid off from a job she loved and she had she thought, okay, fine, you know, I'm still going to work, I'm still going to do something. And then she had way too many ideas. And her she got very interested in gay rights and supporting the LGBT community.
00;24;25;10 - 00;24;53;16
Unknown
And she decided that's what she really wanted to do. And she was the most motivated person I've ever worked with. But as we drill down and as she started to pursue some of these things, it was very it was a very interesting process. She didn't end up going that direction at all, really reconnecting with someone from a previous era in her career.
00;24;53;18 - 00;25;18;10
Unknown
And she, through our work, had identified that really what she loved doing and she was good at was problem solving. And she ended up in a situation through this colleague where she was basically got to design her own part time job around problem solving, and she was ecstatic. And I checked it six months after we finished our work together.
00;25;18;10 - 00;25;42;21
Unknown
And she was still just as happy. So she was transitioning from a job she didn't want to leave into what she thought she wanted to do. But then that's not where she ended up and she ended up in a really good place. It's interesting. I kind of wrote down its elements and and I'm sure you have a process that you follow or some sort of a framework that you follow.
00;25;42;21 - 00;26;16;06
Unknown
But well, as you were talking, I was kind of making some notes here. And I and I realized that what you just described as somebody who thought they knew what they were doing or somebody who didn't like what they were doing and sort of didn't know that until you went to this exploratory process with them and helped them identify, you know, what was in here, the thing that they really loved, which I agree with you, if you find something you love, you're much more likely to be a success at it and be really good at it.
00;26;16;08 - 00;26;40;20
Unknown
And so I think I just heard you describe it a sort of sort of a sort of a very simple process, but I'm sure there's a lot more involved in it. Well, I have developed a methodology called IPI, which stands for Identify, prioritize and implement. Okay. Identify stage is the biggest part of that methodology. That's when we do what you're talking about.
00;26;40;20 - 00;27;18;05
Unknown
We're exploring what I call core values. What is the most important guiding principles for that person in their life? And obviously it's going to vary by person and there's no right or wrong answer, but I've developed some tools to help tease out those important factors. And once those have been identified, then we can work on prioritizing. How does this transition work and how can it be moved forward based on what we've identified as being important?
00;27;18;10 - 00;27;42;26
Unknown
So then how do we prioritize? You're not going to get it all. What is the most what are the most important guiding ideas or values for that person? And then how can we help that person keep that in the frame, in focus, Focus. Yeah, that's that's the key is the focus, right as one of the key drivers. Yeah.
00;27;42;29 - 00;28;10;14
Unknown
And then once we've gotten some clarity around that, how can we implement it? And that's when we work on an action plan that is realistic and actionable. It's got priorities, it's got realistic time frames, and then we sort of set up this accountable process so that that's the part. I mean, I love all of it. All of the three steps, but that's the part I love the most, because you know what?
00;28;10;14 - 00;28;40;24
Unknown
If you can't implement, you people plan all the time, right? They set goals or they have desires or things, but then it comes down to implementation. A lot of times it falls apart. And I know without a good, good process and a good accountability sort of coach, which I think that's what, you know, when you get to that step, this sort of what you're doing right is helping them be accountable for the things that they agreed to do and and making sure that they get there.
00;28;40;26 - 00;29;14;23
Unknown
And yeah, definitely. And part of the beauty is the creation of that plan. Anybody can say, here's what I'm going to do, here's my to do list. Right? But coming up with a plan that is very well thought out and this is where the project management drive, I was going to say absolutely. That's where that that experience comes into play, because if you can put together a plan that is the right size, you know, in t shirt engineers talk about t shirt sizes, you know, small, medium, large.
00;29;14;26 - 00;29;47;06
Unknown
You don't want to anything too small or too large. You want a plan that's got some meat to it, but that's clearly thought out and that's prioritized in terms of, okay, on a scale from 1 to 10, how important is this to you and how does that align with the values that we've identified? Because something can be important, but not urgent or urgent, but not important, but not really aligned with those values.
00;29;47;09 - 00;30;15;07
Unknown
And what's a realistic time frame? I think this is where people really tend to fall apart, right, Because if you think through those actionable steps, when can you really do it? It's like people who say, Oh, I'll be there in an hour and they haven't a love for travel time, right? As what there's traffic. You're not there in an hour, you know, you're there in an hour and a half.
00;30;15;07 - 00;30;45;25
Unknown
That's a different time frame, right? Right. You say, I'm going to accomplish this. Think through the steps. Is there going to be traffic? Think about what really will have to happen so that when you put some timeframe in there, it's achievable and then it's much easier to be accountable if what you've committed to is achievable. Absolutely. Absolutely. I spent some time and it's interesting because I'm thinking about some of the things I've done in the past.
00;30;45;25 - 00;31;11;15
Unknown
I spent some time in the Six Sigma space and and so, you know, we've got some similarities and in you and, you know, if you've had experience there in many organizations and I thought about this right when you were talking about the people part many organizations, those Six Sigma plans or the adopting, this is the way they would do business failed.
00;31;11;17 - 00;31;31;09
Unknown
And I think a lot of the time they failed. And I know I don't think I know a lot of times they fail because they fail to take into account the human part of things and as you said, black and white and you're gray. But the world is gray, Right. And something else came to mind when you were talking about t shirts.
00;31;31;11 - 00;31;47;25
Unknown
You know, you don't want to get one is too small, one is too big. But I think you probably want to get the size that spit you, but has a little room for growth and flexibility. I don't think stretch goals in there too. Yeah. Yeah. So I love that. By the way. I want to borrow the t shirt thing.
00;31;47;25 - 00;32;13;28
Unknown
I love that sort of that that's that symbolism. And the other thing that that I think you probably found that I know I found is the power of incrementalism. You know, the things that you want to create are too big, you know, and but if you break things down into smaller pieces over time, well, you also get that you got I completed something today.
00;32;13;28 - 00;32;39;16
Unknown
You get that sort of that that good feeling that you've accomplished. Something was interesting You should mention that because another guiding principle for me that I've taken from my Lean Six Sigma training is the blue skied thinking you're just with the big idea if it's too big. But I feel like it's important to allow yourself to think about blue sky.
00;32;39;16 - 00;33;22;28
Unknown
And for me, that means no boundaries. Yeah, all the way. And then gradually you bring it in and you. You bring it into something that is more achievable. I like the stretch goal idea for sure. And I also like another thing from my Lean Six Sigma training is the continuous feedback loop. And this also gets back to what you were saying about plans that in businesses that fail because they haven't allowed for the people part, you have to do a continuous even once you've gone through the transition, that continuous evaluation, are we where we want to be and if not, why not?
00;33;23;00 - 00;33;50;17
Unknown
And then you can ask all the five whys and you can and you can look at those people factors that maybe you didn't take into account the first time and then address improvements to solve for those things and not be afraid, I think to you know, if you need to flex the goal a little bit or just modified a little bit, only throw it out unless it really is bad goal.
00;33;50;17 - 00;34;20;27
Unknown
But I mean, if you've done things right, you don't need to throw it out. I think the having the willingness to be flexible when it's you know, when it's necessary is important. Mm hmm. I learned, you know, it's funny. I learned and we've had some conversations about the things we've done in our life. And I in my fifties did eight Ironman triathlons and prior to that, I never moved a muscle.
00;34;20;29 - 00;34;43;21
Unknown
Now, how do you go? And then I did. Then I did one, you know, Olympic distance triathlon. I thought that was the greatest thing in the world. And I'm going to do the toughest one. Well, how do you go from nothing to the toughest triathlon in the world? 240 mile race? You you do it one one step at a time or incrementally and you get a little bit better, a little bit better, a little bit better.
00;34;43;21 - 00;35;06;09
Unknown
And then you as you just start to use that feedback loop to measure your performance, then you push a little bit more and a little bit more and you'd be amazed that we use that incremental approach in the feedback loop. What you can accomplish in life. Forget about the triathlons, just apply it to anything else. Yeah, definitely. You know what?
00;35;06;12 - 00;35;31;01
Unknown
Yeah, I mean, I'm I'm, I'm absolutely just fascinated by what you do and realize that a lot of the people I work with probably could use some of that transformational help that that that you give to people because I'm more focused on the the execution side once they've already decided or the performance side, I want to get better.
00;35;31;03 - 00;35;55;03
Unknown
But I you know, so many people come to me that are struggling with the I mostly work with people in their fifties and sixties who've had a successful career, but now they want to do something different and I can't figure it out. Yeah, I'll be happy to help them figure out. I'm sure you I'm sure you will. We're going to be staying in touch for sure on all of that.
00;35;55;05 - 00;36;16;01
Unknown
So tell me if if I have somebody or somebody who's listening to this podcast right now, listen to the show wants to be able to work with you in the of transformation in any of the areas that you've talked about because it it's a wide range is not just business right. How could they get in touch with you?
00;36;16;03 - 00;36;53;08
Unknown
Well, thank you for asking. I might They can go to my website which is Ellen Rothstein dot com ellenr0thstein dot com. Or they can email me at Ellen at Ellen Rothstein dot com as a simple well, I'll make sure I'll definitely make sure they're there in the notes so that if anybody wants to work with Ellen on a transformational issue or I'm sure anything else you want to chat about, you can just send her email or click on her website to find out more about what she does.
00;36;53;11 - 00;37;16;15
Unknown
And Ellen, I want to say, you know, I really want you to think about that coffee table book because I'd be I you got at least one client here. Well, actually, one thing I can mention is that I've also, in this stage of digital designs, when oil painting is not very practical, when you no longer have a studio, I have developed a lot of digital designs.
00;37;16;16 - 00;37;48;23
Unknown
This is my phone case. Wow. And pretty cool. I have a Shopify store where anybody can buy products made with my designs. You want to give that address out or is that something which will make sure it goes to the notes as well? It can do both. My artistic name is my maiden name, which is Brodie br0dy. So Shopify store is Ellen, Ellen Brody br0dy designs dot com Cool.
00;37;48;26 - 00;38;13;14
Unknown
And there I've uploaded a lot of digital images and they've been applied to products so you could buy bags. And I'm very familiar with Shopify. I love Shopify. So fantastic. I'm glad we got, I'm glad we also talked about the creative side too that to me that's it's the missing ingredient to everybody's creative, but sort of they just turn that off.
00;38;13;14 - 00;38;39;17
Unknown
So you raise a really good point because I think people dismiss that part of themselves unless they're a bona fide painter or musician or writer or whatever. But it is a part of a lot of people. It. Ellen It is. It's a part of everybody because I know that almost every mother who has a kid that brings home a painting or a picture or their artwork from school gets hung on the refrigerator, right?
00;38;39;19 - 00;39;01;24
Unknown
And then at some point time, some other kid says, You're terrible at that. We listen to them and shut it off. Then we get into the limiting beliefs. Right? Right, right, right, right. That's a whole nother conversation. If, say, should we going to have a budget? Ellen, as I warned you, warned you earlier in the show and something that is my favorite part of the show.
00;39;01;26 - 00;39;43;21
Unknown
I love to hear about your code. What is it that what's your motto or credo or just formula that you use to get past the tough times, to have a happy and successful life? I would say it's listening to your self. Keeping the shoulds out of your head. No, the inner voice can be very critical. And so listening carefully to what you really want, listening so you don't fall prey to those shoulds and also evidence versus fear based decisions.
00;39;43;23 - 00;40;09;15
Unknown
I know that it's really easy to project into the future and think, Oh, that's not going to work out because of X, Y, or Z. And one thing I ask my clients is, is X, Y, Z evidence? Do you have evidence that X, Y, Z is going to happen or is it simply you're afraid or you're worried that X, Y, Z is going to happen?
00;40;09;18 - 00;40;36;08
Unknown
And that's really important to think about when you're facing a transition. Yeah, yeah. In fact, Z happens, you deal with it at the time. Yeah. So I do try to wrap that into neater package. I would say my code is to listen to your self carefully, try to weed out the shoulds and ask yourself if you're concerned about something.
00;40;36;08 - 00;40;56;22
Unknown
Is it evidence based or is it fear based? Love it. Absolutely love it. Ellen, it's been an absolute pleasure to have you on the show. Thanks so very much. Thank you. I've enjoyed every moment of it and folks, until next time, know your code,
00;40;56;22 - 00;41;19;02
Unknown
Thanks for listening to the Iron Mind code show with Rich Green. Make sure to visit our website. Join us next time for another edition of the Iron Mine Code. Show.
