Are you in sales? Before you answer that question think about what sales really is. Most people (except sales professionals) don’t consider themselves to be in sales. I think the reason is that they don’t really know what sales is about. First, let me explain what it is not about. It is not about convincing or tricking someone into buying a good or service.
Here’s what sales is. Sales is bringing a buyer and seller together with all the right elements of information and need to create a purchase situation. Sales is about problem-solving. Sales is about information sharing. Sales is about influence. Nothing more nothing less.
Everyone uses influence in their lives. We influence our kids to get them to behave the way we’d like them to behave. If you are married or have a partner, you had to influence that person to accept you as a mate. If you have a job, you had to influence the hiring person to hire you. If you are a manager in a company, you have to influence your employees to give you their best. Just telling them to give 100% never works unless you have real influence. Are you starting to get the picture? Sales is all about influence … nothing more nothing less.
One of the things that I’ve found is that the real difference between winning or losing in sales and business is you. Sure, product, service, price, and company reputation are all important. But, at the end of the day, the customer is buying “you”, not those other things.
Company owners and managers of salespeople, don’t be deluded into thinking that it is not “your people” that make you successful. If you don’t believe it look around at other companies in your industry. It doesn’t matter what business you are in. You’ll find many examples of companies with products inferior to the competition that are at the top of the heap. In almost all cases, when you research the cause, you’ll find that it is the “people” that were the major contributor to that company’s success.
So is it important to continuously develop your sales influence? You bet it is! I once met a company owner who was concerned that if he spent money training his salespeople they might take that knowledge and go to another company. I asked him what he thought the biggest risk was; training them and possibly losing them or not investing in making them better, more productive salespeople and getting to keep them! At the end of the sale, it is you who makes the difference.
So now what’s your answer to the question “are you in sales?” Your answer should be “Of course, we are all in sales!”
Developing your skills to influence can help you in all aspects of life; your career and your personal life. Develop those skills and you’ll increase your ability to influence. Increase your ability to influence and you’ll increase your chances for success in life!
“Create Unstoppable Success!”
Dr. Richard B. Greene, DBA, SSBB, CMPE
Speaker, Author, IronMan Mind Business Coach
© Copyright 2018 Amplifier, LLC.
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Dr. Richard B. Greene is an International Speaker, Best-Selling Author, and Executive Business Coach who helps business executives get to the next level in business, their careers, and their personal lives. Through his IronMan Mind acceleration program, he offers one-on-one coaching, group coaching, live seminars and do-it-yourself development products to significantly increase levels of personal and business success. He’s been featured on radio shows and various new sites including KVCG Radio, The Miami-Herald, The Denver Post, Wall Street Select, Financial News Today, Fox, and ABC. Go online now to get a FREE paperback copy of his acclaimed book, www.IronManSalesSuccessBook.com.